Adam Singer has launched or managed over a dozen satellite television channels, and as Chairman and CEO, helped take Flextech Plc. from a value of £60 million to its eventual sale price of £2.4 billion.

Adam created and launched 24-hour coverage of Parliament in the UK (subsequently taken over by the BBC) and launched and managed the Discovery Channel in the UK and Europe. He was one of the architects of UKTV (the Flextech joint venture with the BBC) and chaired it and has dealt extensively with international broadcasters in France, Scandinavia, Argentina, Japan and the US.

He was the former COO of John Malone’s TCI International, and CEO of Telewest Plc, and has been a non-executive director of the Scottish Media Group. Among other activities he currently sits on the Ofcom content board, and regularly contributes to UK press, radio, and television on digital issues.

As CEO, Adam has ultimate responsibility and oversight for product development, operations, sales, and marketing. Adam also serves as CEO of Soundbridge Group, parent company of Fifty Lessons.

Previously, Adam was co-founder and Executive Director of Fifty Lessons, which merged with Truman Company in 2007 to form Soundbridge. Founded in 2003, Fifty Lessons was created to capture on film the world’s leading business executives sharing their most valuable business experiences and stories. As ‘Keeper of the Library’, Adam has grown the library to house more than 1000 executive business stories from more than 200 world class business leaders. In 2006, the Fifty Lessons Library was Runner-Up for Online Solution of the Year in the World of Learning Awards and is successfully used in more than fifteen different countries throughout the world. Prior to co-founding Fifty Lessons, Adam founded two additional successful ventures – Basic Cat and Crowbar Coffee – a chain of award-winning coffee bars in Pre-Starbucks London, and served as Managing Director of First Tuesday.

Adam has a Bachelor of Arts from Bard College.

As Chief Commercial Officer, Andy Hasoon directs the company’s financial strategy and corporate development activities to grow the business and create shareholder value.

Prior, Andy was CEO of Fifty Lessons, which merged with Truman Company in 2007 to form Soundbridge. Founded in 2003, Fifty Lessons was created to capture on film the world’s leading business executives sharing their most valuable business experiences and stories. Under Andy’s direction, the Fifty Lessons Library was Runner-Up for Online Solution of the Year in 2006 in the World of Learning Awards and is successfully used in more than fifteen different countries throughout the world. From 1999-2001, Andy co-founded CourseLeader and as CEO built the company into the fourth largest buyer of IT training in the UK, delivering solutions for a wide range of organizations including Microsoft, Oracle, Cisco, Barclays, Bloomberg, and Reuters. In 1996, Andy formed Progressive Learning – a company that focuses on organizing specialized training and learning events.

Andy has a Bachelor of Science – Honors degree in Bio-Medical Material Science and Engineering from Queen Mary and Westfield College, part of University College London.

James brings to Fifty Lessons more than fifteen years of wide-ranging television and video production experience and is responsible for the company’s custom filming and production services. His team handles of the company’s video production and post-production in the US, UK, and around the world.

James joined Fifty Lessons as the third co-founder in January 2003 to head up video production. As Head of Production, James was instrumental in capturing on film the world’s leading business executives sharing their most valuable business experiences and stories. In 2006, the Fifty Lessons library was Runner-Up for Online Solution of the Year in the World of Learning Awards and is successfully used in more than fifteen different countries throughout the world.

Prior to Fifty Lessons, James was senior producer from 1996–2000 at Inflight Productions, producing and directing numerous and varied projects for the world’s leading airlines, filming in over twenty countries across five continents. James has also worked as a highly sought after freelance producer and director for a number of top production firms ranging from the Extreme Sports Channel to Virgin Records.

James holds a Bachelor of Science honors degree in Economics from the London School of Economics.

Derek brings more than fifteen years experience as a main board finance director, primarily with listed companies. His expertise includes mergers and acquisitions, capital restructuring, architecting share incentive schemes, back office IT project management and public sector privatizations. As the head of finance, Derek is responsible for managing the company’s finance operations.

Before joining Fifty Lessons, Derek was Group Finance Director at SPG Media Group plc where he oversaw the acquisition of an established web publishing business and a leading conference producer for the $500 billion pharmaceutical market. His experience also extends to setting up international operations, having established a 200 strong Indian subsidiary that formed the foundation of a strategic data asset of one million key decision makers worldwide. Prior to his time in commerce Derek was a partner with KPMG.

Derek has a BA from Oxford.

After graduating with a Masters in Marketing from Strathclyde University in 1995, Bryan spent nearly ten years in the visual content industry with PhotoDisc and Getty Images. He held several senior management positions during that time including European Sales Director for a division which he turned around from underperformance to become a significant growth area of the business. Bryan also held the role of Director of Operations where he was responsible for the integration of sales activities and the full ecommerce rollout in the US and Europe. Bryan brings a wealth of experience relating to IP and visual content and joined Fifty Lessons as Business Development & Marketing Director in May 2005. He is responsible for all sales and marketing activity and manages third party relationships.

James brings an extensive track record of successful business development to Fifty Lessons, built mainly from his experience in the communications and IT consultancy sectors. His previous roles in sales management include leading new business activity for the consulting arm of Cable and Wireless and IT consulting company marchFIRST. As well as working within large corporations, James has worked in a start-up environment leading the sales effort for wireless application developer Rila Solutions. James joined Fifty Lessons in September 2005 with responsibility for managing all Sales & Marketing aspects of Fifty Lessons through the direct sales team and resellers.

On leaving university with a degree in Computational Science and Philosophy, Ian started out as a journalist before branching into graphic design. As a freelance graphic designer, and subsequently as a partner at Wigwam Publishing Services, he has produced work for organizations including The Independent, The Guardian, Wall Street Journal, Microsoft, IBM, Sun Microsystems and EMAP. From 1995, Ian’s combined skills in graphic design and software development have proved a natural fit for web site, CD-ROM and other ‘new media’ projects, and as managing director of HomePage Media he has produced over 100 web sites for numerous organizations in the UK, USA, Europe and the Middle East, dealing with multimedia presentations, ecommerce and data architectures. Ian is responsible for all technology issues at Fifty Lessons and has been working with the team since the beginning.